by Howard Lee | Feb 1, 2017 | Featured, Sustainability Marketing, Sustainable Consumer Behavior
Small businesses are the backbone of sustainable communities. With today’s political leaders and big corporations unwillingness to participate in solving the problems regarding climate change, social justice, economic equality, and the growing population....
by Howard Lee | Jan 17, 2017 | Sustainability Marketing, Sustainable Consumer Behavior
When marketing a green product or services you should seek to fulfill two things: improved environmental quality, and customer satisfaction. Overstating either at the expense of the latter can be a big green marketing mistake. In sustainable or green marketing, Green...
by Howard Lee | Sep 25, 2016 | Sustainability Marketing, Sustainable Consumer Behavior
Recently, I discussed a movement from the traditional marketing model, the 4 P’s which is a very product-focused approach towards a more consumer solutions approach. The problem with a 4 – P model is it leaves out the most important P of all…...
